Yves Behar says….

“A watch is a Mindset about the idea of time. When considering reading the time of day, my main question is: why do I need to see all twelve numbers when only one is needed? The watch’s unique approach is to present one number appearing only, while the previous hour slowly fades out of view, and the next one fades into view. This magical appearance reminds me of the time just passed, and the future incoming…it says, ‘time is precious, yet always presents us with a surprise ahead. The mindset of the watch is to let the mystery of time be experienced: the watch is a way to feel time’s appearance and disappearance in our lives. By seeing only the current hour, while the last hour representing the past and the next one representing the future subtly fade in and out, we can live a new view of time.”

It’s an interesting approach and one worth checking out….

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Category:
Art, Conceptual Framework, Design, Practice
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